“Auntie” Anne Beiler founded this company based on her passion for giving back to the community, and she is famous for saying, “To give, to get, to give again.” Giving back and supporting charitable organizations is near and dear to our hearts. Our national charitable partner is Alex’s Lemonade Stand Foundation (ALSF), and since establishing a partnership in September 2011, we have raised more than $3 million to fund childhood cancer research.
ALSF was created by the Scott family in loving memory of their daughter, Alex, who passed away from cancer at the age of eight. ALSF raises money and awareness for childhood cancer. Program areas funded by ALSF include research, and quality of life and care for children and their families.
Our 6th annual campaign benefiting ALSF begins today, July 17, and ends September 10. To support our campaign, you can purchase a pretzel ribbon for $1 at any Auntie Anne’s location nationwide. 100% of proceeds from pretzel ribbons are donated to ALSF. As a thank you for your donation, you will receive a coupon for $1 off your next Auntie Anne’s purchase. A new element this year, we’ll donate an additional $1 every time a fan shares a picture of their pretzel ribbon on social media using #auntieannes4ALSF.
Our goal this year is to raise $550,000! You can help us achieve that goal and donating to an amazing cause. Your dollar could be the difference. Please join us in the fight against childhood cancer!