It's How We Roll


    Auntie Anne’s was founded on the principle of caring for others. That still holds true today. Our vision at Auntie Anne’s is “to passionately serve and positively impact lives, one pretzel and one customer at a time.”
    One way we live out our vision is through our national charitable partnership with Alex’s Lemonade Stand Foundat [...]

  •  September 17, 2014 |
    My Pretzel Perks |

    1. You get a FREE fresh, hot, hand-rolled soft pretzel simply for downloading!
    Do we really even need to give you nine more reasons to make this mobile app part of your hunger-slaying arsenal?? No? Well, we’ll do it anyway…
    2. You’ll be guaranteed at least one birthday present every year.
    A FREE pretzel will find its [...]

  •  August 26, 2014 |
    Partnerships |

    Moms, Dads, kids – everyone loves theme parks.
    So, what could make an awesome theme park like Cedar Point, Kings Island, or Worlds of Fun even better? Auntie Anne’s Pretzels just did.
    This summer you can have your pretzel and coaster too, as Auntie Anne’s sets to open eight new locations in theme parks across the country and ne [...]

  •  August 7, 2014 |
    General Update |

    During the month of June, we asked our fans to nominate someone (a friend, a family member, a co-worker, etc.) who has performed a Mini Act with a Mighty Impact on our contest website. We were immediately flooded with spectacular nominees – hundreds of folks making a difference in communities across the country! After narrowing the nomi [...]

  •  July 2, 2014 |
    General Update |

    “Caring for other people is the purpose of Auntie Anne’s” is a declaration painted on a wall at our corporate support center to remind us of these important words from our company founder, “Auntie” Anne Beiler.
    Anne’s spirit of putting people first was evident when she went back to work at a farmers market stand and sold items [...]